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Social Media Marketing
Social Media Marketing Refers To The Process Of Gaining Traffic
Does your business have the votes of confidence it needs from social media networks? Build your brand awareness across the web and create meaningful connections with your customers and followers through social media marketing (SMM).
Social Media Marketing Basics
Social media channels have become a significant source of news and information in today’s internet-driven world. But that’s not all. Social media presence is also vital in search rankings and digital marketing.
Statistics show that the global population of social media users has risen to 4.57 billion, with 346 million new social media users added in 2020. Furthermore, Global WebIndex reveals that social media users spend an average of two hours and 24 minutes daily multi-networking across at least eight social media platforms and messaging apps.
As social media usage grows exponentially, knowing how to market on social media is crucial in reaching your target demographics and creating brand awareness. Many marketers, however, enter the digital and social media marketing realm without fully understanding social media marketing and its demands. Don’t make the same mistake.
What Is Social Media Marketing?
Social media marketing is an online marketing method that utilizes different social media platforms, such as Facebook, Twitter, LinkedIn, and Pinterest, to establish brand recognition, capture customers’ attention, and connect brands with a broader, more diverse audience segment. Social media marketing for small businesses and enterprises is a powerful way to reach your prospects right where they spend their time online and bolster your brand engagement.
A dynamic, data-driven social media marketing plan can bring remarkable results to your company and turn customers into brand advocates. More importantly, an innovative social media marketing strategy positively influences your search engine optimization (SEO) and digital marketing efforts, creating more lead and revenue streams for your business.
Digital Marketing vs. Social Media Marketing: What’s the Difference?
Many people use digital and social media marketing interchangeably. They believe that implementing various B2B social media marketing alone qualifies as digital marketing. However, social media marketing is only a fraction of the bigger picture.
Let’s look at the difference between digital and social media marketing to understand better how to leverage these marketing tactics to your advantage.
Digital marketing is an all-encompassing term that uses online and offline digital marketing tactics to promote products and services and increase profitability.
Digital marketing involves various internet marketing tactics and channels, including SEO, social media marketing, pay-per-click advertising, eCommerce optimization, email marketing, and Amazon advertising.
On the other hand, social media marketing is one of the many components of digital marketing. It leverages various social media platforms, such as Snapchat, TikTok, and YouTube, to introduce a brand, grab people’s attention and engage with prospects and customers. Social media digital marketing involves collaborating with industry influencers, posting fresh, unique content, and adopting various marketing trends to convince people to take action.
Compared to other types of digital marketing, B2B social media marketing provides quicker campaign results. However, social media marketing alone is not enough. As digital marketing experts, we highly recommend you explore other internet marketing tactics that go hand-in-hand with your social media campaign to achieve sustainable, long-term success.
Are Digital and Social Media Marketing Essential to Business?
Yes. Digital and social media marketing are critical components of online success. Although digital and social media marketing strategies vary, these marketing tactics share the same goals: to boost brand awareness and drive more revenue.
Social media digital marketing allows you to showcase your brand to potential customers precisely when they are ready to convert. More importantly, combined digital and social media marketing efforts enable you to maximize available customer touchpoints and conversion opportunities.
Remember, digital success is not choosing between digital marketing vs. social media marketing but combining the right marketing tactics to convey your brand message. Having both digital and social media marketing strategies is critical to finding the right customers and enhancing your online presence. The key is to ensure your social media digital marketing techniques match your objectives.
Better Online Exposure
Social media marketing is continually progressing and adapting, becoming a powerful online marketing resource for companies and brands. Social media platforms like Facebook, Twitter, LinkedIn, and Instagram can dynamically increase exposure and interest in your company. With an effective social media content marketing strategy, you generate more engagements and social signals, such as likes and shares, that allow you to interact with a broader online community.
High Search Rankings
Search engines like Google and Bing now integrate updates, Tweets, profiles, and comments into their results pages, recognizing the importance of social interaction. The more people share your content across social media channels, the more traffic they send to your website and, therefore, the better your search rankings.
Specific Audience Targeting
No matter how valuable and engaging your content, it won’t generate conversions if it doesn’t reach the right audience. Marketing through social media allows you to identify and categorize your ideal customers by age, location, and online activities, among other metrics. Social media marketing experts determine and analyze your niche market to understand your target customers’ online behavior and craft relevant content and ads that address their needs.
Improved Customer Reach
A Global Web Index study shows that approximately 54 percent of online users utilize social media platforms for product research. Furthermore, 49 percent of consumers depend on recommendations from social media influencers when looking for brands. With a robust social media marketing strategy, you can boost your brand awareness and position your company in front of the right customers.
Complete Brand Control
Social media marketing packages are tailored to your specific needs and financial capacity. This means you completely control your branding, budget, and social media content marketing strategy. Learning how to use social media for marketing enables you to create and maintain an image that appeals to your target audience and ensures your B2B social media marketing game is always on point.
Enhanced Customer Trust
Understanding how to use social media for marketing allows you to build a thought leadership brand and create deep, meaningful connections with your followers. Our social media marketing agency shares valuable content and engages in online conversations about your company to keep a pulse on your target market. We also use social media video marketing to showcase your client testimonials, case studies, and other content that proves your brand's validity. These tactics are crucial in gaining consumer trust and building intimate relationships with your followers.
Social Media Marketing
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