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What Is Social Media Advertising?

In today’s digital age, conventional marketing methods are insufficient to build a loyal and highly engaged customer base. You must meet active people and tailor your brand message to specific audience segments to reach more consumers at a low cost and generate a better return on investment (ROI).

More than any other marketing strategy, social media advertising helps maximize your brand’s visibility and provides lucrative opportunities to attract and nurture leads and transform them into paying customers.


Advertising on Social Media: How Does It Differ From Social Media Marketing?

Social media marketing is an unpaid marketing initiative. You don’t have to pay to promote your brand to your followers. Social media marketing encompasses optimization efforts to create brand recognition, develop meaningful connections, and drive engagement.

On the other hand, paid social advertising focuses on fine-tuning social media advertisement for better reach and higher ROI. Advertising on social media channels puts your brand in front of people looking for what you offer right now.

However, social media marketing and paid social advertising are not mutually exclusive. This means you can – and should – launch marketing campaigns while simultaneously advertising using social media to generate the best possible outcome.

Want to reach your intended audience with ease? Capitalize on social network advertising and align your strategies with your ideal customers’ behavior patterns to cost-effectively promote your business.

Jemma Advertising Services

Drive Greater Results With Paid Social Media

Competition increases as more people use social media to connect with businesses. Let our social advertising agency refine your social media ad strategy and serve social media advertising that hooks the attention of your target leads throughout your marketing funnel.

Jemma is one of the most established social media advertising companies, providing conversion-centric social media ad services. We help you gain complete control over your social media ad budget and audience targeting approach to maximize the impact of your paid social media campaigns.

Get in touch with our social media advertising company and discover the best platforms for business niches with unmet needs!

Maximize Your Visibility and Save Time, Effort and Money

Why Your Business Needs To Use Social Media Advertising

The social media landscape is constantly evolving. New social network advertising channels rise to prominence every year, and consumers’ buying behavior and expectations dramatically change. Relying on organic social media campaigns alone won’t cut it.

Paid social media advertising is one of the best ways to monetize the best social media platforms for various business niches and ramp up your customer acquisition, conversion, and retention rates. According to a Marketing Experiments study, using the correct targeting approach can boost your conversion rates by up to 300 percent, and paid social media advertising can help you with that.

Here are more reasons you should pay attention to your paid social media campaigns:

Increase Follower Growth Rate

Paid social advertising lets you hone in on specific audiences and reach new market segments – fast. By social media advertising, Jemmaa has helped a gaming company reach a total of 290,137 people and acquire 1,600 new Facebook followers, 1,000 new Instagram followers and 155 new Twitter followers in four months!

Boost Organic Posts

Working on a limited budget? Begin advertising using social media to amplify your organic posts’ online reach. Different types of social media advertising channels provide flexible ways to turn your top-performing content into social media ads and reach people who are highly interested in what you’re offering.

Ramp Up Website Conversions

Advertising through social media doubles your conversion rates while cutting marketing costs by a third. Within six months of launching a fitness center's paid social media advertising campaign, we generated $143,319.92 website purchases conversion value at an average cost per click (CPC) of just $8.03.

Drive More Clicks and Views

Online users are more active on various types of social media advertising channels because they offer a fun and easy way to interact with their favorite brands. In fact, advertising on Facebook helped a leading advisory firm generate 41,074 clicks, while its Twitter advertising campaign drove 625,932 impressions in only 10 months of activity.

Attract Qualified Leads

Depending on your marketing intent, social ads landing pages can be optimized to drive targeted leads and remarket to those that failed to convert on-site. A cohesive social networking ads strategy allows you to personalize your offer and split campaigns by age level, occupation or gender, capturing qualified leads and pulling them into your sales funnel.

Gain Actionable Insights

Which social networks ads delivered the highest impressions? Was your social media ads landing page effective? Advertising through social media gives you access to market insights and metrics, such as clicks, visits and comments, to measure your social media advertising effectiveness and guide future campaigns.

Social Media Platforms Your Business Should Consider Using for Advertising

Global social media statistics reveal that, on average, online users visit more than six social media platforms per month and spend approximately 2.5 hours daily using social media. With a myriad of social media platforms for business available today and your potential customers’ limited social media use, it’s essential to choose the right channel to display your social media advertisements.

Several marketers make the mistake of riding the trends without consulting with social media advertising companies or doing research. As a result, they invest in social media and advertising channels that are inappropriate for their specific niche and do not deliver profitable results.

At Jemma, we help you determine the best social media platforms for business types in your industry to ensure the amount of new business garnered is over and above the resources poured into your social networking ads.

Pay the Right Amount for Each Click and Impression

How Much Does Social Media Advertising Cost?

Social media advertising costs are relatively low compared to other advertising methods, such as print advertising, broadcast advertising, and product placement advertising. However, some companies are still hesitant about investing in social media advertising for businesses because they don’t understand its pricing system.

Facebook advertising cost, Instagram advertising cost, Twitter advertising cost, and other social media ad spending are based on different variables, including:

  • Day of the week
  • Location
  • Season
  • Audience demographics
  • Time of day
  • Niche market
  • Social media advertisement quality and relevance

For example, Facebook advertising companies handling Facebook ads management for brands in the apparel ($0.45 average CPC), travel and hospitality (0.63), or retail ($0.70) industries could expect a lower cost per click than those in the finance ($3.77), consumer services ($3.08) or B2B market ($2.52).

Thinking of advertising using social media? Discover the average social ad spending of the six most popular social media platforms for business, and let’s get your Facebook advertising management and paid social media campaigns started!

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