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What is SEM and Why It’s a Great Investment
Search engines have become an indispensable utility across industries and institutions, including digital marketing, healthcare, education, and eCommerce in today’s increasingly competitive digital world. Search engines are customer service tools that allow online users to locate diverse information on the internet, including news, blog posts, and brand offerings, and make informed decisions. Additionally, they serve as a powerful marketing platform for industry players to expand their online reach and increase brand awareness.
Anyone with a website can leverage search engines to promote their products and services and connect with key stakeholders. You have most likely learned about search engines in your search engine optimization (SEO) strategies, but you may not be familiar with their role in search engine marketing.
Ready to start your SEM advertising campaign? Our search engine marketing agency explains the significance of search engines in SEM and how your business can use them to speed up your customers’ buying process. Learn more about search engine advertising and improve your marketing effectiveness in no time!
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What Are Search Engines?
Search engines are software systems designed to conduct systematic online searches and deliver the best possible results based on the users’ search queries. As a business owner, your goal is to ensure search engines can find your website for it to show up and rank high in relevant search engine results pages (SERPs).
Search engines have three significant functions:
1. Crawl
Search engines use their web crawlers or search engine spiders to scour billions of pages on the internet and find new and updated content, such as web pages, videos, PDF files, and images. Search engine spiders fetch a few websites and follow the links on these pages to find new URLs.
2. Index
In this phase, search engines store and organize the content based on keywords, data, recency, and user engagement. The new URLs found in the crawling process are indexed in a massive database called Caffeine to be retrieved when the content on the URL matches an online user’s search query.
3. Rank
Search engines categorize web pages and rank them based on relevance to provide the most relevant search results to online users. The higher your website ranks on SERPs, the greater your search visibility and significance to the query.
Numerous search engines on the market are set as default with website browsers. These include Google, Bing, Yahoo, Baidu, DuckDuckGo, Yandex, Swiss cows, CC Search, StartPage, and Search Encrypt. Here’s a closer look at the search engine market share worldwide:
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How Does SEM Work?
Tell us about your project today and we’ll give you a free quote.
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Is PPC Search Engine Marketing Essential to My Business?
Yes. Whether you own a local brick-and-mortar store, an eCommerce business, or a large enterprise, paid search marketing should be a part of your digital marketing strategy. Search engine marketing experts estimate that it takes seven to 13 interactions with a brand before a prospect converts. Google search advertising is a cost-effective way to increase brand familiarity.
SEM digital marketing makes your business more visible in search engines. And unlike traditional advertising tactics, internet search engine marketing connects your company with an extremely targeted audience segment. Here are more advantages of PPC search engine marketing:
Better Brand Recognition
Internet search engine marketing allows you to choose and bid on the most accurate keywords that match your customers’ search intent. Additionally, Google SEM enables you to place your brand name in the ad’s headline, display URL, description and extension link. These tactics increase your chances of securing the ATF Google search results, boost your brand awareness and bring fast visibility to your products and services.
Increased Conversion
One of the key benefits of Google SEM ads is its ability to provide near-immediate results with a fast return on investment (ROI). With the right search engine marketing solutions, you can generate new sales and conversions on the same day. However, keep in mind that continuous Google search advertising and campaign revamp are essential to ensure your year-over-year growth.
Specific Targeting
Statistics show that more than 30 billion Google searches are conducted every month and 99.9 percent of these global searches do not apply to your audience targeting approach. With SEM PPC, you can leverage various targeting options, such as geo-targeting, ad scheduling and device targeting, to bolster your ad performance and ensure your Google SEM campaign shows up in the right places.
Greater Campaign Control
SEM digital marketing makes it easy to manage your advertising budget, campaign scope and brand messaging. Unlike in SEO, where search engines decide how organic search results are displayed, Google search advertising gives you control over your calls-to-action (CTAs), ad schedule, audience targeting and other aspects of your Google SEM ads.
Measurable Growth
Internet search engine marketing enables you to test your ad performance and measure the results for each campaign. With access to in-depth analytics and campaign data, you can determine which ads generate the highest conversion rate for your company in terms of CTR, clicks, impressions and other metrics.
Improved Organic Traffic
Research shows that more than 93 percent of online experiences begin with a search engine. This means gaining higher search visibility positions your brand where the majority of your customers are. By knowing what is SEM and how you can leverage it to your advantage, you can drive high-quality traffic to your website from search engines.
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Acquire Highly Targeted Leads With the Right Marketing Tactics
The digital landscape is constantly changing. Now, more than ever, search engines and customers demand a more targeted approach to keep your brand relevant in your respective field. At Jemma, we assess many website search engine marketing strategies to ensure you invest in a guaranteed way to boost your search visibility.
There are numerous types of PPC search engine marketing tactics that you can employ to achieve your goals:
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GOOGLE SHOPPING
Google Shopping is a robust advertising platform for eCommerce businesses to generate sales and revenue. Google Shopping ads are also called Product Listing Ads (PLA), which appear within the Google search results for a product. These ads are particularly effective because they display prices and high-quality images of merchandise from various brands on the product listing.
Whether you own an offline store or a thriving eCommerce business, Google Shopping ads are an excellent investment to boost your sales. Since product ads appear at the top of SERPs, you gain more qualified traffic from prospects with clear buying intent.
To help you get the most out of your Google Shopping ads campaign, our SEM experts segment your ads by intention. We create two different campaigns to capture branded and non-branded searches. This way, we determine which ad campaigns deliver the highest conversion at a lower cost.
As a trusted SEM company, we also:
- Keep your pricing competitive
- Optimize your product data
- Use smart bidding strategies
- Test bids extensively
- Place keywords on your product title
- Connect your Google Shopping ads to your physical store
Enlist our SEM services, and let us help you maximize your ad budget for Google Shopping! Call our search marketing agency now to learn more about our SEM services.
