Description
There is no one-size-fits-all answer to this question, as the best digital marketing strategy depends on the specific needs of your business. However, every business should take a few key steps when developing its digital marketing strategy.
1) Research your competition: Research your competitors, see what they’re doing well (and maybe where they could improve), and use that information to create a competitive edge for yourself. Be sure to track how customers respond to their campaigns – is yours leading the pack?
2) Define your customer persona: Once you understand whom you’re selling to, you must define each customer type in terms of their needs and wants. This will help you target your ads more effectively and personalize them for each customer.
