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What is Technical SEO and Why is it Important?
Technical SEO ensures your website is compatible with search engine guidelines so that it can be crawled and indexed without any problems. The main goal of a technical SEO audit is to assess your website’s current SEO and determine which aspects you need to improve for a seamless online experience.
Over the years, user demands have dramatically changed, and search engines have become more sophisticated. According to Statista, approximately 3.5 billion smartphone users are now globally. This massive surge in smartphone usage has prompted Google to launch an algorithm update that places more importance on site speed and mobile experience in ranking web pages.
Today, websites with a poor structure, slow page load time, and wonky redirects can be penalized by Google. These technical SEO issues may result in a steep drop in search rankings and organic traffic without proper intervention. Given that the top organic search results receive nearly 35 percent of clicks, a decline in orders could be detrimental to your business.
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Technical SEO: Your First Step in Creating a Better Search Experience
At the core of algorithm changes is one goal: to provide the best user experience possible. To achieve this, you need to understand what technical SEO is, what it entails and how you can leverage SEO technical audit to ensure your website adheres to search engine guidelines and industry standards.
Technical on-page SEO includes several components: site speed, Accelerated Mobile Pages (AMP), robots exclusion standard (robots.txt), XML sitemap status, and content quality. These factors are critical to your website’s online performance. According to Google, a 10-second page load speed can result in a 123 percent increase in bounce rate. A one-second delay in mobile page loading time can lead to a 20 percent drop in conversion rate, an 11 percent decline in page views, and a 16 percent decrease in customer satisfaction.
Don’t wait until technical SEO issues cause adverse SEO ramifications to your site. Invest in technical SEO for eCommerce, WordPress, and other content management systems (CMS) now and save time and money later.
Schedule a call with our technical SEO consultants to find out more about technical SEO for WordPress and its significance to your business.
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Technical SEO Services for Local Businesses
Improve Your Search Rankings Without Adding Any New Content
In this competitive digital landscape, you must stay on top of the latest technical on-page SEO tactics and algorithm updates to boost your website’s profitability. Understanding what is technical SEO and what it demands allows you to ensure your web pages are structured for both online users and search engine spiders.
Technical optimization SEO involves the following processes:Jemmaa
- Running a crawl error report
- Eliminating duplicate content
- Auditing preferred domain
- Improving metadata
- Checking HTTPS status codes
- Checking broken links
- Creating an XML sitemap
- Implementing Secure Sockets Layer (SSL)
- Increasing site speed
- Utilizing robots.txt
- Optimizing website for mobile
- Auditing redirects
- Performing a Google site search
- Among others
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Our SEO Services
Create Actionable SEO Strategies for A Winning Online Campaign
TECHNICAL SEO AUDIT
We perform a comprehensive SEO technical audit to identify and fix your website’s technical SEO issues. The audit covers vital checkpoints, including mobile performance, internal link structure, page speed, XML sitemap, indexation, crawl errors, robots.txt and site architecture. Using the analytics results, we develop short- and long-term solutions to improve your visitors’ website experience and increase your Google rankings.
COMPETITOR ANALYSIS
Get a complete overview of your competition’s optimization tactics and determine your conversion opportunities. Our technical SEO consultant evaluates your competition’s keyword performance, search engine rankings, social media presence and technical and backlink profile. These processes allow us to create strategies that will provide you with a distinct advantage in your respective niche market.
META DATA ANALYSIS
Improve your online visibility and gain more traffic with meta tags that effectively describe your page content to web visitors and search engines. Jemmaa performs technical SEO for WordPress, which involves analyzing and optimizing your meta descriptions, title tags, meta keywords, alt attributes and robots tags. In this way, we ensure no misused metadata could severely harm your SEO performance.
IMAGE OPTIMIZATION
Large images slow down your site performance and drive away page visitors. Reduce your site load time and attract more customers with technical SEO for eCommerce. Our specialists choose the right file format, optimize your alt attributes, reduce the file size of your images, utilize image sitemaps and maximize image optimization plugins.
SPEED OPTIMIZATION
Page speed affects your ranking and, more importantly, your customers’ online experience. Our technical SEO specialists enable file compression to reduce the size of your CSS, JavaSCript and HTML files. We also optimize your code, reduce redirects, leverage browser caching, utilize content distribution networks (CDNs) and improve server response time.
STRUCTURED DATA MARKUP
Make it easier for search engines to crawl, interpret and display your content using schema markup. We highlight your page elements, assign data tags, create the HTML and add the schema markup to your page. Our team utilizes Google’s Structured Data Testing Tool to test your markup and diagnose any issues.
Choose Jemmaaa and Improve Your SEO
ACHIEVE TOP SEARCH ENGINE RANKINGS WITH OUR ROBUST TECHNICAL SEO STRATEGY
In-depth Website Audits
Your website performance is a result of different variables working in unison. At Jemmaa, we perform comprehensive site audits for your technical SEO, paid campaign, conversion rate optimization (CRO), backlink profile, analytics and competition. In this way, we make business decisions backed by data and research.
Full-Service SEO Solutions
Future-proof your website and bring higher close rates with SEO solutions tailored to your branding. We provide technical SEO services for eCommerce, Shopify, franchises, Amazon and local businesses. Our team removes anything that slows down your website performance, optimizes your page content and humanizes your brand to appeal to both search engines and online users.
Technical SEO Specialists
Jemmaa is an award-winning technical SEO company in the United States. Our team is composed of Google-certified SEO specialists who oversee your project from assessment to completion. We identify, plan and execute data-driven technical SEO recommendations and maintain up-to-date knowledge of industry trends to ensure our services deliver results.
