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Why Link Building is Essential to Online Success
SEO link-building is an integral part of your digital marketing efforts. Link building promotes your website content to secure backlinks from high-authority referring domains. Links are necessary signals that tell search engines your website is a credible source of information. They also help online users navigate between pages on the internet to fulfill their information needs.
Building links is one of the many SEO tactics, besides local SEO and technical SEO, developed to increase your ranking signals, acquire more referral traffic and gain brand control. SEO link building allows you to create and propel new relationships with authority sites, diversify your traffic sources and boost your revenue streams.
Websites with high-quality backlinks from relevant referring domains earn higher rankings on search engines. More importantly, incoming links from sites with high domain authority (DA) deliver more value to your web pages.
Why Domain Authority Matters in Link Building
Domain authority is a ranking score that predicts a website’s ability to rank in search engines based on its overall quality. It runs on a scale of 1-100, with 100 being the highest. Websites with high DA rank faster and higher in search results.
If your referring domains have high DA, they will pass more valuable link juice to your website. On the other hand, referring domains with relatively low DA may not be worth your time.
Besides a website’s domain authority, you also have to assess other metrics, such as page relevance, local search rankings, and click-through rates (CTRs), to maximize a referring domain’s ranking capabilities and strengthen your SEO link-building efforts.
Don’t have the capacity to execute your link-building strategy? Partner with a trusted link-building company.
At Jemma, we understand that managing your day-to-day operations and improving your link-building strategy can be challenging and time-consuming. That is why we offer white hat link-building solutions to increase your votes of confidence from authority websites.
Enlist Our Link Building Services and Strengthen Your SEO
Web standards and search engine guidelines are established to provide a valuable and safe environment for both customers and businesses. Some try to outsmart search engines by employing black-hat link-building techniques.
Shady link-building tactics are highly discouraged in SEO. Black hat link building may offer quick marketing wins, but these could lead to long-term loss.
Many marketers employ black hat SEO link-building tactics to streamline their link acquisition processes. Although this practice yields immediate results, resorting to unfair link-building services could penalize your website and, worse, be banned from search results. Don’t let this be the case.
Integrate white hat link-building solutions with your digital marketing structure to bring in quality traffic, boost your site’s indexability and build better brand recognition.
Keyword Analysis/Strategy
Targeted keywords are used as anchor texts in link building. Our link-building experts perform extensive keyword research and develop a data-driven keyword optimization strategy to avoid over-optimization and obtain quality backlinks.Keyword mapping allows us to create comprehensive, relevant and useful content that ranks high in search results and attracts high-quality referring domains.
Competitor Analysis
We perform a thorough analysis of your competitors’ backlink profiles to identify link building opportunities for your website. Our link building agency categorizes each unique domain based on industry relevance and link obtainability. After the segmentation, we utilize the data to develop your SEO link building strategy.
Backlink Audits
A healthy backlink profile is critical to driving quality leads and traffic to your target web pages. Our team runs in-depth backlink audits to determine potentially dangerous backlinks that are likely to get your website penalized by Google. We get a complete list of your referring domains, assess your backlink profiles, identify weak and valuable links, prepare the audit and file for webmasters to disavow and suggest what links to take down.
