Share valuable content

Sharing knowledge in the form of high-quality content via your online channels comes with great rewards. The people that get the chance to learn from you will undoubtedly come back for more, and what is even better, they will form a community that will share your content with other places and does a part of your marketing for you.

Create fantastic and intuitive navigation

While great content is essential, if your navigation is so complicated that people can’t find their way around it, it won’t do you any good.

Cover all platforms and multiple vendors

Users tend to use a variety of devices to make an action that is important to them (such as purchasing your product) and often switches between them during the entire process. This is why it is absolutely necessary that you cover all available platforms.

Be smart when using CTAs

Every eCommerce website needs excellent calls to action, as they are the primary visual cues that drive your users to do what you want them to do on your pages. You will generally see CTAs such as “Buy Now,” “Click Here,” “Contact Us,” etc.

Use great imagery

People are visual beings, so you need top-notch images next to a great website design. Every website needs high-quality photos of its products that a user can zoom in on. You can also go deeper than that and use photographs of people using the particular product.

The success of your eCommerce website depends on how good your user engagement is. Your website needs to provide valuable content and top-notch and intuitive navigation that will lead users through it.