• We will always work to increase or retain the rankings and increase conversions and return on investment for our client’s site to the best of our ability. We will continually stay ahead of the curve, keeping pace with the evolution of search engine algorithms and changing website technologies.
• We will treat all clients fairly and without bias. When we provide services for clients in related spaces or industries, we will do so reasonably, in good faith, and without prejudice. We will be diligent in ensuring we distribute our clients’ campaign efforts fairly. When warranted, and possibly for a fee, we may assign the accounts managed by separate SEO account managers and SEO specialists.
• We will not set unreasonable client expectations. We will set realistic expectations and goals for our services and not make outrageous promises. We will express honesty in discussing the results that can be realistically expected and those that cannot.
• We will maintain complete confidentiality and protect the anonymity of our clients. We will not divulge information about any client’s business or discuss our SEO work or progress on their site, including any lead information, proprietary or intellectual property, without prior written consent from the client. We will also ensure that all Jemmaa employees and contractors have agreed to written agreements of non-disclosure, ensuring the confidentiality of all client information.
• We will not engage in any activities that intentionally cause harm to a client’s brand or reputation. We will work to ensure that the processes we use adhere to search engine and directory guidelines and will never knowingly use tactics or techniques that are known to get sites penalized or removed from the search engine indexes or directories.
• We reserve the right not to work with businesses that could be considered controversial or political. This includes political campaigns, political news networks, gambling, drugs, pornography or sexually explicit companies, and products or services seen as opportunistic to national emergencies. This list is not exhaustive, and we reserve the right by our sole discretion to determine if a client is a good fit for our agency.
• We will not intentionally violate the published rules of search engines. We will constantly work to ensure we are up-to-date on the rules and guidelines of the search engines. As changes to the rules and procedures occur, we will act as necessary to ensure our client’s site remains in compliance to avoid potential violations.
• We will not intentionally violate any governmental laws. We will do our due diligence to ensure we are not violating copyright laws or infringing on trademarks. Our practices are in line with all applicable local, state, and international regulations of conduct for business and Internet operations.
• We will not falsely represent others’ work as our own. We will seek to provide original content and designs for all clients to avoid any potential plagiarism issues. Any content we may utilize which is produced for us by a third party will be used with their expressed consent of its usage.
• We will not intentionally deceive or mislead consumers or search engine crawlers. We will work to ensure we do not misrepresent the client or intentionally display inaccurate information on the client’s behalf, either within search engine results listings or advertisements or within the content on the client’s website.
• We will not misrepresent our services or ourselves. We will be truthful in relaying all details of our Search Engine Optimization services, methods, skills, certifications, training, performance history, resources, and timetables. We will never intentionally mislead our clients on such details.
• We will provide all clients with adequate dispute-resolution procedures. This includes publishing address and phone number information for our Customer Support team, so it is easily found on our website. We will also make available on request the information on the jurisdiction under which any legal disputes will be settled.

As Search Engine Optimization professionals, we now vow to abide by the SEO mentioned above Code of Ethics and agree to conduct our business with total integrity to ensure the continued success of not only our company but also the success and prosperity of our client’s businesses as well.