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What Is Email Marketing?
When generating and converting leads, there isn’t a more robust digital marketing tactic than email marketing.
Studies show that despite the growth and prominence of mobile messengers and chat applications, nearly 61 percent of consumers prefer facilitated brand interactions via email – and this preference extends across genders and age groups.
The widespread usage and increasing global relevance of email make email marketing more critical than ever.
What is email marketing? Email marketing is a digital marketing strategy thousands of businesses use to create brand recognition, drive sales and build client relationships.
Email marketing companies leverage different email service providers (ESPs) to send automated, personalized marketing emails containing brand promotions and announcements. Anything from weekly email newsletters and promo alerts to customer survey forms and event invitations can be considered a form of email marketing.
Globally, 87 percent of business-to-business (B2B) marketers and 79 percent of business-to-consumer (B2C) advertisers use email as a content distribution channel. Are you fully leveraging email marketing services to grow and promote your business? How does your email marketing campaign fare in this competitive digital landscape?
Begin your email marketing planning today and discover the most effective email marketing strategy to move your email contacts down your sales funnel.
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Let Jemmaa Manage Your Email Marketing Optimization
Failure to understand email marketing and how to maximize email campaigns for B2B and B2C transactions can result in uncoordinated promotion strategies, low customer volume, and significant business decline.
Don’t let this be the case for your brand. Capitalize on conversion-focused email marketing services from the best companies and get smart with your digital marketing spending and online promotions.
Jemma offers various email marketing services to fit your brand needs, financial capabilities, and ideal market segments. Please schedule a consultation with our email marketing agency to discuss the importance of services in achieving your goals.
Brand Communication Solutions That Secure More Customers
Jemma's Email Marketing Campaign Services
As one of the industry’s most trusted email marketing companies, we ensure all our email campaign services fit our client’s needs and marketing budgets. We provide different targeted email marketing services depending on your email marketing goals.
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The Importance of Email Marketing
Many marketers wonder why email marketing is essential when social media platforms are so widely available and visitors have grown exponentially over time. But here’s the thing: People still go to their emails to find special deals from the brands they are interested in. Forty-four percent of users check their emails for brand promotions, whereas only four percent go to social media platforms for ad campaign details.
That is just the tip of the iceberg. With the plethora of opportunities that web email marketing offers, you are closer to driving more conversions for your business.
Not yet convinced about why email marketing is essential for brand growth? Here are more reasons investing in an email marketing campaign service is essential:
Build Customer Loyalty
Strong client relationships require regular brand interactions – and routine web email marketing communications with the customer make it possible for any company to generate brand loyalty while driving sales. Additionally, the cost of engaging with and marketing to an existing client using the best email campaigns is six to 12 times less expensive than other marketing channels, such as paid advertising or social media marketing. Targeted email marketing campaigns not only drive more business but also save you money.
Expand Your Business Reach
Email campaigns are proven to have better reach and potential for engagement than traditional marketing methods. Statistics show 72 percent of email users check their inboxes more than six times a day and about 92 percent of internet users have a minimum of one email account. Experienced email marketing specialists can help you reach your target audiences on any device while staying non-invasive and compliant with the CAN-SPAM Act.
Connect With Different Audiences
Hyper-personalized communication is one of the many benefits of using B2C and B2B email marketing to reach your audience. While traditional marketing methods focus on delivering a broad message to a large audience scope, marketing emails allow you to offer unique discounts and codes, personalized messages and data-driven campaigns based on criteria such as birthdays, regions and customer lifetime value (CLV). Instead of putting your effort into one campaign, you’re able to reach out to different audience segments with a personal touch.
Save Time and Effort
Email marketing for small business, franchises and multi-location firms is significantly less labor-intensive than traditional marketing. There is no postage to consider or labeling required for each campaign distributed. Targeted email marketing allow you to communicate and engage with your ideal market segments (whether it’s a few hundred or a hundred thousand) in a matter of minutes. If you don’t have the time to learn the ropes of email campaign optimization, the best email marketing companies can assist you.
Test Email Campaigns and Drive Strong Results
Online email marketing offers various ways to test and see if you’re hitting the nail on the head with your marketing efforts. You can perform A/B and multivariate testing to examine almost every component of your email campaign, from the subject line and time sent to the content within the email campaign itself. This offers valuable insights as to where you might need to revise your email marketing strategy to drive the most engagement with your email campaigns.
Track Your Analytics
Data and analytics provided by email marketing software give valuable insight into the performance of your targeted email marketing efforts and deployed campaigns. The most often reported engagement metrics are open rates, click rates and click-through rates (CTRs), bounces and conversions. Depending on your marketing goals, an experienced email marketing specialist can decode the numbers and translate them to valuable applications to better reach your audiences.
Email Marketing Services That Drive Conversions
At Jemma, we invest in state-of-the-art email marketing software and conduct continuous training to deliver marketing automation services that provide value and increase profitability. Here’s how our email marketing services propelled business growth for our clients:
Establish Your Reputation and Improve Your Response Rates
Email Marketing Services for Small Business
Deciding where to invest your money isn’t a decision you should take lightly. You must ensure every penny allocated to your marketing efforts delivers an ROI, or you risk losing your money and the opportunity to close more sales.
Email marketing for small businesses is a cost-effective way to promote your brand to specific market segments and grow your revenue. A McKinsey study revealed that email is almost 40 times more effective than Twitter and Facebook in attracting new customers. 80 percent of industry professionals say that the best email campaigns drive customer acquisition and retention.
With data-driven email marketing services for small businesses, you can:
- Reach customers in real-time
- Communicate in-depth information
- Build credibility
- Optimize your time and budget
- Track your campaign results
- Connect with more customers
- Gain better brand recognition
- Increase website traffic
- Launch targeted messaging
- Develop your unique brand
How effective is email marketing for small businesses? You’re about to find out.
Take your small business marketing to the next level with Jemma’s email marketing services for small businesses. Our email marketing agency offers drip marketing automation services to help you further cement your unique brand identity in your customers’ minds.
But first, discover 1) what drip marketing is and 2) how our marketing automation services can accelerate your business growth.
